 |
|
|
|
|
|
|
|
|
|
|
|
Marketers big and small are turning to Promotional Products to help reinforce their brands and cement their relationships with customer.
The size and growth of the promotional products industry in Australia alone is an indication of how many marketers are now using it as a significant part of their strategy.
Industry body The Australian Promotional Products Association (APPA) estimates the Australian Promotional Products industry turns over more than $600 million a year - a figure equal to the annual turnover of magazine and radio advertising.
An illustration of how seriously the industry is taken worldwide is the long-term use of promotional products by big global marketers such as Coca-Cola, Pepsi and KFC; in fact Coca-Cola was one of the first major marketers to recognise the potential of taking promotional products out of the fundraising arena and into the commercial sector by using badges, rulers, coffee mugs and key rings to promote its brand at the end of World War II.
Another indication of the growth in promotional products in Australia is the changing attitude of marketers themselves. A recent survey by APPA of marketing executives nationally found that 28% of respondents believed promotional products were more memorable than mainstream advertising.
More that 40% said their business had increased their spend on promotional products in the last few years and over 80% said promotional products played a unique role in the marketing mix.
Source - APPA
|
|
|
|
|
|
|
|
|
|
|
|
|
